Obtendo meu Relatórios de desempenho para trabalhar
Obtendo meu Relatórios de desempenho para trabalhar
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The backbone of the RTB protocol is a taxonomy. It helps DSPs and SSPs to name and interpret pieces of data in the same way. In addition, the protocol contains rules for what data can be shared and how it can be used to make RTB compliant with data protection laws.
Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them.
An Ad Colony survey reported that 60% of consumers have a negative perception of brands whose ads appear near inappropriate, hateful, or offensive content. This can be anything from a site that hosts pirated movies to sites promoting hate speech.
Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most relevant inventory for them, cutting down on wasted ad impressions and maximizing conversions.
Ad Exchange then reviews the received bids, removing those that are outside of publishers’ criteria. Next, it selects the auction winner and the corresponding advertising content appears on the publisher webpage.
Performance TV’s real-time reporting leverages the power of Connected TV to show you instantly what’s working (and what isn’t)—allowing you to tweak and optimize your creative for maximum efficiency.
Unparalleled tracking and targeting: Unlike other CTV ad platforms that use ineffective third-party vendors or charge extra for targeting abilities, MNTN uses first and third-party data to prioritize audience and performance with targeting efforts. No hidden or extra fees necessary.
” Real-time bidding allows advertisers to automatically buy ad inventory, place the ads online, and read more get a certain number of impressions in their programmatic advertising campaigns.
A demand-side platform allows an advertiser to buy ad space and manage their ads. It’s a place for advertisers, who have a demand for ad space. An example of a demand-side platform would be Google Ads.
In RTB programmatic, the RTB auction is the core process. It ensures that the highest bidder wins an ad impression on the publisher’s media. It's also called an open auction since any publisher and advertiser can participate in it. The platform that hosts open auctions is called RTB exchange or ad exchange. It communicates with supply-side platforms (SSPs) — software used by publishers, and demand-side platforms (DSPs) — software used by advertisers. From SSPs, ad exchanges collect data about impressions available for sale in the form of bid requests. From DSPs they solicit bid responses showing how much companies are willing to pay for their banner or video to appear on the suggested ad space.
ESTES anúncios qual serão exibidos com publicidade online devem ser desenvolvidos para de que se tornarem atrativos e cativantes de modo a o público-alvo, usando a finalidade do gerar interesse e incentivar a proceder desejada, deseja mesmo que ela este aumento por visitas pelo seu sitio ou de landing page.